Specifically, the vendor highlighted Workfront’s deep leadership and enterprise-grade ability to orchestrate marketing workflows as a key reason for the deal. Adobe's acquisition of work management software vendor, Workfront, for US$1.5 billion has been described by analysts and thought leaders as an interesting but ultimately unsurprising deal given the growing maturity of marketing and CX capability globally.Īdobe confirmed the agreement this week, positioning it as an acquisition that will bring collaboration management capabilities into its customer experience and creative cloud platform portfolios.
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